What they’re about
Give Realty is a group in Austin, Texas that donates 25% of all commissions to a charity chosen by the client. Founded by Laurie Loew, they have donated over 1.2 million dollars to charitable causes. This group is less concerned with how much they are making in commission as they are with giving clients the opportunity to give to a charity that is meaningful to them. Give Realty works well because more people want to work with them for their cause. People know 25% of their money is going to a cause of their choice, so why wouldn’t people work with them?
Is this real?
When I first came across Give Realty I was skeptical. 25% of commissions is a large percentage to give away. There has to be a catch. I looked at their website and did some research to see what Give Realty is actually about. There were only 21 yelp reviews, but they were all good, and said they were so grateful that they found Give Realty. I also found another nonprofit’s website shouting them out for their donation. They have a section on their website that shouts out their latest donations and how much money was donated. For example, they donated 5,027.43 to Clean Air Task Force (per request of the client) just this past September. I’ve come to the conclusion that this business definitely seems real and genuine to what they do.
How could they improve?
The first thing that comes to mind when thinking about how Give Realty can improve is that they could step up their aesthetic and branding. They have a great business model and great motives driving their business, but their website needs some updating. While the website is easy to navigate, it’s not very aesthetically pleasing. I would think they would be a bigger company, and because they have such a good business model, it has to be because they don’t have a PR team or more advertising. They could be sending many more personalized emails to target buyers about what they are all about. I feel like they could be doing a lot more to spread the word about their cause so they can make more donations.
Bottom line.
Regardless of what I think Give Realty could do to improve, I love what they do. I think it would be really cool if they expanded to other states so more people could experience this. But if they like being a smaller realty group, they are doing just fine and I support them no matter what.